Frequently Asked Questions

Everything you need to know about the 90-day sprint

SaaS SEO & Our Approach

We optimize for demo/free-trial signups (money pages: comparisons, integrations, pricing), not vanity traffic. We prove it weekly with numbers.
B2B SaaS with a demo or trial motion that wants predictable pipeline and lower blended CAC.
From your last 90 days (GA4/CRM): sessions → CTA click rate → submit rate, plus conservative lift from new BOFU pages. We show “how measured” on every report.

Results & Guarantees

2–4 weeks: CRO/tech quick wins. Weeks 6–12: meaningful demo/trial lift as BOFU pages rank and convert.
We work free until we hit it. It’s a conditional service guarantee tied to the Day-90 target set from your baseline.
Yes—strategy shifts to higher-intent, less crowded angles (integration/“vs” pages) and targeted authority to BOFU URLs.

Process & Execution

Access to GA4/CRM/CMS, a single approver with a 48-hour SLA, and quick feedback on content/CRO changes.
Yes. Strategy, BOFU briefs/pages, CRO on money pages, targeted links, tech fixes, weekly reporting with “how measured.”
When BOFU converts. Any TOFU we create must feed BOFU (clear path to demo/trial).

Pricing & ROI

We scope your sprint on a 10-minute target-set call, then quote. We bill every 4 weeks. No long contracts.
Every 4 weeks: 2 BOFU pages, 4 support posts feeding BOFU, 4 targeted links to BOFU URLs, CRO on money pages, weekly report with “how measured.”
We don’t guess. We baseline your last 90 days, set a Day-90 target, and report progress weekly. When we miss, we work free until we hit it.

Measurement & Reporting

Weekly 1-pager: sessions → CTA click rate → demo/trial submits (with dates/tools). Monthly: CAC, LTV (LTGP), payback.

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